By Irene Williams , Davinci Virtual
“Green” has been big business. Now, it’s just good business.
Over the last several years, as our collective eco-conscious grew so did the market for green products and services. Before the economy took a turn, we saw green alternatives sell extremely well, even if they came at a premium over less-green competitors. Savvy businesses saw ‘green’ in the green movement, added more selection to the marketplace, and thus, a once fringe market gravitated toward center. When economic conditions started to falter, we wondered if “green” would go.
The good news is that environmental awareness has not been utterly eclipsed by talk of economic woes. Sure, sales are impacted across the board in an economy like this. However, the green movement’s root system was already strong enough that we’re generally not compromising our eco-consciousness for budget-consciousness. We want to do right by our environment and our bottom lines.
That’s great news for progressive companies that have embraced the “success isn’t stuff” mentality. No matter what product or service a company may sell, it can certainly strike a chord with customers by letting them know they’re green from the inside out. In other words you don’t have to be a purveyor of product specific to the green market to reap rewards. The market wants to support businesses of all types and stripes that are doing their part to protect the environment.
Has your business made smart moves that can speak to the “green” in your customer base? Even if other factors were the primary motivators for certain decisions, consider the positive green message that may also be aligned with them.
Davinci Virtual customers are part of a progressive, lean-is-green movement. When companies opt for the pooled resources of virtual offices over cumbersome, inefficient physical office space, they have a strong selling message that is worth conveying to customers and potentials. When given a choice, we want to support the companies that have a broader consciousness, that do the right thing in substantive ways.
Moving away from unnecessary, traditional space not only saves businesses money, it eliminates waste all around—less paper, energy and water use, fuel consumption, the list goes on and on. Virtual office resources coupled with seamless technology enable businesses to work at full capacity without the confines of an energy-consuming building. Being “virtual” is often equivalent to being “green.” And that can make any business a stand-out amongst its competition.
If you’ve reduced or eliminated physical office space or opted for use of virtual offices, tell that story proudly. Your customers, partners and vendors will be inspired. When you go virtual, you’re part of the new guard, the standard bearer for the office of the future—a leader who knows leaner is greener.